AAPL vs MSFT
Apple vs Microsoft stock: which is the better buy?
Tickerday reads Apple as a Buy at 67 and Microsoft as a Buy at 75. Today, Microsoft is the stronger call.
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AAPL
Apple
Buy67/100
Sunny, with 60% confidence
A year from now: $385 (+12.3%)
MSFT
Microsoft
Buy75/100
Sunny, with 75% confidence
A year from now: $614 (+15.0%)
Under the hood
Factor by factor
The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.
Apple
Microsoft
Overall score
Valuation
Growth
Profitability
Momentum
Financial Health
Sentiment
Where they're headed
Price targets
Each target is measured from the price on the day its stock was read.
Apple
Microsoft
Price when read
AAPL$342.92 · Oct 19, 2026
MSFT$533.85 · Oct 19, 2026
Next week
AAPL$346 (+0.9%)
MSFT$539 (+1.0%)
Next month
AAPL$355 (+3.5%)
MSFT$555 (+4.0%)
Next year
AAPL$385 (+12.3%)
MSFT$614 (+15.0%)
The numbers
Key numbers
Apple
Microsoft
Market Cap
AAPL$5.01T
MSFT$3.93T
P / E Ratio
AAPL38.9
MSFT29.4
Rev. Growth
AAPL+14.2%
MSFT+17.8%
Net Margin
AAPL+27.6%
MSFT+40.3%
Debt / Equity
AAPL0.78
MSFT0.24
Dividend Yield
AAPL0.3%
MSFT0.7%
Beta
AAPL1.10
MSFT1.06
52-Wk Range
AAPL$243 – $348
MSFT$349 – $554
The argument
The case for and against
Every call has a case against it. Here are both sides, for each stock.
Apple AAPL
The case for
- Impressive revenue growth of over 14% for a company of its massive scale.
- World-class profitability with net margins of 27.6%, showcasing its pricing power.
The case against
- A high Price-to-Earnings ratio of 38.9 suggests the stock is expensive.
- The stock is trading near its 52-week high, which could limit near-term upside.
Microsoft MSFT
The case for
- Revenue is growing at a rapid 17.8% clip, a remarkable feat for a company of its massive size.
- Profitability is world-class, with the company keeping over 40 cents of every dollar in revenue as net profit.
The case against
- The stock's valuation is a key consideration, with a Price-to-Earnings ratio of 29.4 suggesting high expectations are already priced in.
- Shares are trading near the top of their 52-week range, which could limit near-term upside.
Tickerday's reads are educational analysis, the same for everyone, not financial advice. Apple was read on Oct 19, 2026 and Microsoft on Oct 19, 2026; each one's page has the full forecast.
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The receipts
Called it. Then it happened.
Real calls from the Tickerday engine, each one graded against the real price a month later.
Every call is graded
One month after the call, at the closing price.
Palantir Technologies Inc
+52.3%
✓Called it
We said Buy at $122.33 on Jul 30. A month later the price was $186.29.
Graded Aug 28 at the closing price
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