Which is the better buy, Apple or Samsung Electronics?

Apple (AAPL) is a Buy at 67/100, read on Oct 19, 2026; Samsung Electronics (SSNLF) is a Hold at 45/100, read on Jun 30, 2026. By Tickerday's read, Apple is the stronger call. Impressive revenue growth of over 14% for a company of its massive scale.

Which has more upside, AAPL or SSNLF?

Over a year, Apple's target is $385 (+12.3%) and Samsung Electronics's is $67 (+2.7%), each from the price on the day it was read. Apple has more room to its target.

Is Apple or Samsung Electronics stock cheaper?

Tickerday scores Apple's valuation 25/100 and Samsung Electronics's 50/100, where higher means better value for the price. Their P/E ratios are 38.9 and —. By that measure, Samsung Electronics is the better value.

Which is the safer stock, AAPL or SSNLF?

Tickerday scores Apple's financial health 80/100 and Samsung Electronics's 50/100. By that measure, Apple stands on the firmer balance sheet. Their betas are 1.10 and 1.49: the higher the beta, the more a stock tends to swing with the market.

Should I own both Apple and Samsung Electronics?

That depends on what you own already and why. Tickerday gives each its own call and its reasons, so you can weigh them side by side: Apple is a Buy, Samsung Electronics a Hold. Save both to your Almanac and you'll hear when either call changes.

Is this financial advice?

No. Tickerday's reads are educational analysis, the same for everyone. They show what the numbers and the news point to, in plain English, so you can decide for yourself.

Sunny, Tickerday's mascot, in a clear blue sky

AAPL vs SSNLF

Apple vs Samsung Electronics stock: which is the better buy?

Tickerday reads Apple as a Buy at 67 and Samsung Electronics as a Hold at 45. Today, Apple is the stronger call.

Try it on the stock you're thinking about. First one free, no account needed.

AAPL

Apple

Buy67/100

Sunny, with 60% confidence

A year from now: $385 (+12.3%)

Read on Oct 19, 2026Full forecast

Stronger call

SSNLF

Samsung Electronics

Hold45/100

Partly cloudy, with 40% confidence

A year from now: $67 (+2.7%)

Read on Jun 30, 2026Full forecast

Under the hood

Factor by factor

The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.

Apple

Samsung Electronics

Overall score

AAPL

SSNLF

Valuation

AAPL

SSNLF

Growth

AAPL

SSNLF

Profitability

AAPL

SSNLF

Momentum

AAPL

SSNLF

Financial Health

AAPL

SSNLF

Sentiment

AAPL

SSNLF

Where they're headed

Price targets

Each target is measured from the price on the day its stock was read.

Apple

Samsung Electronics

Price when read

AAPL$342.92 · Oct 19, 2026

SSNLF$65.21 · Jun 30, 2026

Next week

AAPL$346 (+0.9%)

SSNLF$64.50 (−1.1%)

Next month

AAPL$355 (+3.5%)

SSNLF$65 (−0.3%)

Next year

AAPL$385 (+12.3%)

SSNLF$67 (+2.7%)

The numbers

Key numbers

Apple

Samsung Electronics

Market Cap

AAPL$5.01T

SSNLF$843.1B

P / E Ratio

AAPL38.9

SSNLF—

Rev. Growth

AAPL+14.2%

SSNLF—

Net Margin

AAPL+27.6%

SSNLF—

Debt / Equity

AAPL0.78

SSNLF—

Dividend Yield

AAPL0.3%

SSNLF—

Beta

AAPL1.10

SSNLF1.49

52-Wk Range

AAPL$243 – $348

SSNLF—

The argument

The case for and against

Every call has a case against it. Here are both sides, for each stock.

Apple AAPL

The case for

Impressive revenue growth of over 14% for a company of its massive scale.
World-class profitability with net margins of 27.6%, showcasing its pricing power.

The case against

A high Price-to-Earnings ratio of 38.9 suggests the stock is expensive.
The stock is trading near its 52-week high, which could limit near-term upside.

Samsung Electronics SSNLF

The case for

As a massive global technology leader, Samsung has a dominant position in many key markets.
The company is a critical part of the global supply chain for essential electronic components like memory chips.

The case against

The company, along with peers, is facing a serious antitrust lawsuit over alleged DRAM price fixing, creating legal and financial risk.
News reports claim the lawsuit alleges a coordinated effort to reduce the supply of certain memory chips to inflate prices.

Tickerday's reads are educational analysis, the same for everyone, not financial advice. Apple was read on Oct 19, 2026 and Samsung Electronics on Jun 30, 2026; each one's page has the full forecast.

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The receipts

Called it. Then it happened.

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Every call is graded

One month after the call, at the closing price.

Palantir Technologies Inc

+52.3%

✓Called it

We said Buy at $122.33 on Jul 30. A month later the price was $186.29.

Graded Aug 28 at the closing price

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Apple vs Samsung Electronics stock: which is the better buy?

Factor by factor

Price targets

Key numbers

The case for and against

What about your stocks?

Called it. Then it happened.

Palantir Technologies Inc

Start free, right here

Good questions

The market never sleeps.That doesn't mean you shouldn't get to.

The market never sleeps.
That doesn't mean you shouldn't get to.