PEP vs KHC
PepsiCo vs Kraft Heinz stock: which is the better buy?
Tickerday reads PepsiCo as a Hold at 54 and Kraft Heinz as a Sell at 35. Today, PepsiCo is the stronger call.
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PEP
PepsiCo
Hold54/100
Partly cloudy, with 55% confidence
A year from now: $132 (+2.4%)
KHC
Kraft Heinz
Sell35/100
Rainy, with 65% confidence
A year from now: $21 (−8.0%)
Under the hood
Factor by factor
The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.
PepsiCo
Kraft Heinz
Overall score
Valuation
Growth
Profitability
Momentum
Financial Health
Sentiment
Where they're headed
Price targets
Each target is measured from the price on the day its stock was read.
PepsiCo
Kraft Heinz
Price when read
PEP$128.88 · Oct 14, 2026
KHC$22.82 · Jun 22, 2026
Next week
PEP$129.50 (+0.5%)
KHC$22.50 (−1.4%)
Next month
PEP$131 (+1.6%)
KHC$22 (−3.6%)
Next year
PEP$132 (+2.4%)
KHC$21 (−8.0%)
The numbers
Key numbers
PepsiCo
Kraft Heinz
Market Cap
PEP$174.0B
KHC$27.1B
P / E Ratio
PEP15.9
KHC—
Rev. Growth
PEP+6.4%
KHC-1.8%
Net Margin
PEP+11.1%
KHC-23.1%
Debt / Equity
PEP2.33
KHC0.50
Dividend Yield
PEP4.6%
KHC7.0%
Beta
PEP0.35
KHC0.10
52-Wk Range
PEP$123 – $171
KHC$21 – $29
The argument
The case for and against
Every call has a case against it. Here are both sides, for each stock.
PepsiCo PEP
The case for
- Shares look relatively inexpensive with a price-to-earnings ratio of 15.9, especially for a stable consumer brand.
- The company generates a very attractive dividend yield of 4.6%, rewarding long-term shareholders.
The case against
- The stock has been in a clear downtrend, trading near its 52-week low of $123.
- The company carries a significant amount of debt, with a debt-to-equity ratio of 2.33.
Kraft Heinz KHC
The case for
- Offers a very high dividend yield of 7.0%, which could appeal to income-focused investors.
- The company is actively reorganizing its business structure in an attempt to spark growth and improve efficiency.
The case against
- The company is currently unprofitable, with negative earnings per share (-$4.86) over the last year.
- Sales are declining, with revenue shrinking by 1.8% in the last twelve months.
Tickerday's reads are educational analysis, the same for everyone, not financial advice. PepsiCo was read on Oct 14, 2026 and Kraft Heinz on Jun 22, 2026; each one's page has the full forecast.
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The receipts
Called it. Then it happened.
Real calls from the Tickerday engine, each one graded against the real price a month later.
Every call is graded
One month after the call, at the closing price.
Palantir Technologies Inc
+52.3%
✓Called it
We said Buy at $122.33 on Jul 30. A month later the price was $186.29.
Graded Aug 28 at the closing price
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