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MCD vs MAR

McDonald's vs Marriott International stock: which is the better buy?

Both are a Hold, and close: McDonald's at 52, Marriott International at 54.

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MCD

McDonald's

Hold52/100

Partly cloudy, with 55% confidence

A year from now: $260 (+10.5%)

Read on Oct 10, 2026Full forecast

MAR

Marriott International

Hold54/100

Partly cloudy, with 50% confidence

A year from now: $385 (−2.8%)

Read on Jun 20, 2026Full forecast

Under the hood

Factor by factor

The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.

Overall score

MCD
52
MAR
54

Valuation

MCD
70
MAR
25

Growth

MCD
60
MAR
55

Profitability

MCD
90
MAR
70

Momentum

MCD
20
MAR
85

Financial Health

MCD
30
MAR
15

Sentiment

MCD
50
MAR
75

Where they're headed

Price targets

Each target is measured from the price on the day its stock was read.

Price when read

MCD$235.23 · Oct 10, 2026

MAR$396.24 · Jun 20, 2026

Next week

MCD$236 (+0.3%)

MAR$395 (−0.3%)

Next month

MCD$233 (−0.9%)

MAR$400 (+0.9%)

Next year

MCD$260 (+10.5%)

MAR$385 (−2.8%)

The numbers

Key numbers

Market Cap

MCD$166.5B

MAR$104.5B

P / E Ratio

MCD19.1

MAR40.4

Rev. Growth

MCD+6.3%

MAR+4.7%

Net Margin

MCD+31.7%

MAR+9.7%

Debt / Equity

MCD40.64

MAR76.12

Dividend Yield

MCD3.1%

MAR0.7%

Beta

MCD0.46

MAR1.10

52-Wk Range

MCD$229 – $342

MAR$254 – $411

The argument

The case for and against

Every call has a case against it. Here are both sides, for each stock.

McDonald's MCD

The case for

  • Stock is trading near its 52-week low, making its valuation more attractive with a P/E ratio of 19.1.
  • Extremely profitable, with a net margin over 31%, which is very high for the restaurant industry.

The case against

  • The stock has been in a clear downtrend, falling significantly from its 52-week high.
  • Carries a very high level of debt, with a Debt/Equity ratio of over 40.

Marriott International MAR

The case for

  • The company has strong price momentum, with the stock trading near its 52-week high after a strong year.
  • Marriott is solidly profitable, with a net margin of 9.7%.

The case against

  • The company's balance sheet shows a very high level of debt, which adds financial risk.
  • With a Price-to-Earnings ratio over 40, the stock appears expensive compared to its current earnings.

Tickerday's reads are educational analysis, the same for everyone, not financial advice. McDonald's was read on Oct 10, 2026 and Marriott International on Jun 20, 2026; each one's page has the full forecast.

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The receipts

Called it. Then it happened.

Real calls from the Tickerday engine, each one graded against the real price a month later.

Palantir Technologies Inc

+52.3%

✓Called it

We said Buy at $122.33 on Jul 30. A month later the price was $186.29.

Graded Aug 28 at the closing price

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