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KO vs HSY

Coca-Cola vs Hershey stock: which is the better buy?

Tickerday reads Coca-Cola as a Buy at 63 and Hershey as a Hold at 46. Today, Coca-Cola is the stronger call.

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KO

Coca-Cola

Buy63/100

Sunny, with 60% confidence

A year from now: $98.50 (+6.3%)

Read on Oct 21, 2026Full forecast
Stronger call

HSY

Hershey

Hold46/100

Partly cloudy, with 55% confidence

A year from now: $170 (+4.5%)

Read on Oct 11, 2026Full forecast

Under the hood

Factor by factor

The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.

Overall score

KO
63
HSY
46

Valuation

KO
35
HSY
35

Growth

KO
55
HSY
15

Profitability

KO
85
HSY
80

Momentum

KO
80
HSY
30

Financial Health

KO
60
HSY
55

Sentiment

KO
55
HSY
65

Where they're headed

Price targets

Each target is measured from the price on the day its stock was read.

Price when read

KO$92.62 · Oct 21, 2026

HSY$162.74 · Oct 11, 2026

Next week

KO$93 (+0.4%)

HSY$164 (+0.8%)

Next month

KO$94 (+1.5%)

HSY$161 (−1.1%)

Next year

KO$98.50 (+6.3%)

HSY$170 (+4.5%)

The numbers

Key numbers

Market Cap

KO$400.7B

HSY$32.7B

P / E Ratio

KO28.0

HSY27.9

Rev. Growth

KO+6.5%

HSY-12.4%

Net Margin

KO+28.6%

HSY+11.8%

Debt / Equity

KO1.20

HSY1.23

Dividend Yield

KO2.8%

HSY6.8%

Beta

KO0.29

HSY0.09

52-Wk Range

KO$67 – $94

HSY$156 – $239

The argument

The case for and against

Every call has a case against it. Here are both sides, for each stock.

Coca-Cola KO

The case for

  • Highly profitable business with a net margin of 28.6%, showing strong pricing power.
  • Reliable dividend payer with a current yield of 2.8%, appealing to income-focused investors.

The case against

  • Stock looks expensive with a Price-to-Earnings (P/E) ratio of 28.
  • The stock is trading near its 52-week high, which could limit near-term upside.

Hershey HSY

The case for

  • Generates strong profits with a net margin of 11.8%.
  • Offers a very high dividend yield of 6.8%, suggesting confidence in its cash flow.

The case against

  • Revenue has fallen by 12.4% over the last year, a significant decline.
  • The stock price is in a long-term downtrend, well off its highs.

Tickerday's reads are educational analysis, the same for everyone, not financial advice. Coca-Cola was read on Oct 21, 2026 and Hershey on Oct 11, 2026; each one's page has the full forecast.

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The receipts

Called it. Then it happened.

Real calls from the Tickerday engine, each one graded against the real price a month later.

Palantir Technologies Inc

+52.3%

✓Called it

We said Buy at $122.33 on Jul 30. A month later the price was $186.29.

Graded Aug 28 at the closing price

Today's prices
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