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AMZN vs COST

Amazon vs Costco stock: which is the better buy?

Tickerday reads Amazon as a Buy at 74 and Costco as a Buy at 64. Today, Amazon is the stronger call.

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AMZN

Amazon

Buy74/100

Sunny, with 75% confidence

A year from now: $295 (+15.2%)

Read on Oct 19, 2026Full forecast
Stronger call

COST

Costco

Buy64/100

Sunny, with 68% confidence

A year from now: $1,080 (+9.1%)

Read on Oct 16, 2026Full forecast

Under the hood

Factor by factor

The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.

Overall score

AMZN
74
COST
64

Valuation

AMZN
80
COST
20

Growth

AMZN
75
COST
80

Profitability

AMZN
85
COST
65

Momentum

AMZN
45
COST
85

Financial Health

AMZN
90
COST
95

Sentiment

AMZN
65
COST
50

Where they're headed

Price targets

Each target is measured from the price on the day its stock was read.

Price when read

AMZN$256.05 · Oct 19, 2026

COST$989.78 · Oct 16, 2026

Next week

AMZN$258 (+0.8%)

COST$998 (+0.8%)

Next month

AMZN$265 (+3.5%)

COST$1,020 (+3.0%)

Next year

AMZN$295 (+15.2%)

COST$1,080 (+9.1%)

The numbers

Key numbers

Market Cap

AMZN$2.70T

COST$433.4B

P / E Ratio

AMZN19.9

COST47.9

Rev. Growth

AMZN+15.8%

COST+10.1%

Net Margin

AMZN+17.4%

COST+3.0%

Debt / Equity

AMZN0.28

COST0.17

Dividend Yield

AMZN—

COST0.6%

Beta

AMZN1.51

COST0.88

52-Wk Range

AMZN$196 – $287

COST$844 – $1097

The argument

The case for and against

Every call has a case against it. Here are both sides, for each stock.

Amazon AMZN

The case for

  • Strong revenue growth of 15.8% for a company of its size.
  • Attractive valuation with a P/E ratio of 19.9.

The case against

  • Recent price momentum has been weak, with the stock down over the last week.
  • The stock is known to be more volatile than the overall market (Beta of 1.51).

Costco COST

The case for

  • Revenue is growing at a strong 10.1% clip, impressive for a company of its size.
  • The company has very little debt, with a Debt-to-Equity ratio of just 0.17, indicating excellent financial stability.

The case against

  • The stock's Price-to-Earnings ratio of 47.9 is high, suggesting it's expensive compared to its current profits.
  • Profit margins are thin at 3.0%, which is typical for the industry but leaves little room for error.

Tickerday's reads are educational analysis, the same for everyone, not financial advice. Amazon was read on Oct 19, 2026 and Costco on Oct 16, 2026; each one's page has the full forecast.

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The receipts

Called it. Then it happened.

Real calls from the Tickerday engine, each one graded against the real price a month later.

Palantir Technologies Inc

+52.3%

✓Called it

We said Buy at $122.33 on Jul 30. A month later the price was $186.29.

Graded Aug 28 at the closing price

Today's prices
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