GOOGL vs AMZN
Google vs Amazon stock: which is the better buy?
Tickerday reads Google as a Buy at 79 and Amazon as a Buy at 74. Today, Google is the stronger call.
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GOOGL
Buy79/100
Sunny, with 80% confidence
A year from now: $415 (+20.8%)
AMZN
Amazon
Buy74/100
Sunny, with 75% confidence
A year from now: $295 (+15.2%)
Under the hood
Factor by factor
The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.
Amazon
Overall score
Valuation
Growth
Profitability
Momentum
Financial Health
Sentiment
Where they're headed
Price targets
Each target is measured from the price on the day its stock was read.
Amazon
Price when read
GOOGL$343.48 · Oct 20, 2026
AMZN$256.05 · Oct 19, 2026
Next week
GOOGL$348 (+1.3%)
AMZN$258 (+0.8%)
Next month
GOOGL$360 (+4.8%)
AMZN$265 (+3.5%)
Next year
GOOGL$415 (+20.8%)
AMZN$295 (+15.2%)
The numbers
Key numbers
Amazon
Market Cap
GOOGL$4.21T
AMZN$2.70T
P / E Ratio
GOOGL17.3
AMZN19.9
Rev. Growth
GOOGL+20.1%
AMZN+15.8%
Net Margin
GOOGL+54.8%
AMZN+17.4%
Debt / Equity
GOOGL0.15
AMZN0.28
Dividend Yield
GOOGL0.2%
AMZN—
Beta
GOOGL1.21
AMZN1.51
52-Wk Range
GOOGL$244 – $409
AMZN$196 – $287
The argument
The case for and against
Every call has a case against it. Here are both sides, for each stock.
Google GOOGL
The case for
- Revenue is growing at a rapid 20% clip, impressive for a company of its massive size.
- The stock trades at a price-to-earnings ratio of 17.3, which looks attractive compared to its growth rate.
The case against
- The stock price has declined over the past week and month, indicating some short-term selling pressure.
- As a massive player in the tech industry, it faces constant regulatory scrutiny around the world.
Amazon AMZN
The case for
- Strong revenue growth of 15.8% for a company of its size.
- Attractive valuation with a P/E ratio of 19.9.
The case against
- Recent price momentum has been weak, with the stock down over the last week.
- The stock is known to be more volatile than the overall market (Beta of 1.51).
Tickerday's reads are educational analysis, the same for everyone, not financial advice. Google was read on Oct 20, 2026 and Amazon on Oct 19, 2026; each one's page has the full forecast.
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The receipts
Called it. Then it happened.
Real calls from the Tickerday engine, each one graded against the real price a month later.
Every call is graded
One month after the call, at the closing price.
Palantir Technologies Inc
+52.3%
✓Called it
We said Buy at $122.33 on Jul 30. A month later the price was $186.29.
Graded Aug 28 at the closing price
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