BC vs WHR
Brunswick vs Whirlpool stock: which is the better buy?
Tickerday reads Brunswick as a Hold at 45 and Whirlpool as a Sell at 27. Today, Brunswick is the stronger call.
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BC
Brunswick
Hold45/100
Partly cloudy, with 60% confidence
A year from now: $85.68 (+2.5%)
WHR
Whirlpool
Sell27/100
Rainy, with 70% confidence
A year from now: $35 (−9.9%)
Under the hood
Factor by factor
The six things Tickerday weighs, each scored 0 to 100. The higher of each pair is in its call's color.
Brunswick
Whirlpool
Overall score
Valuation
Growth
Profitability
Momentum
Financial Health
Sentiment
Where they're headed
Price targets
Each target is measured from the price on the day its stock was read.
Brunswick
Whirlpool
Price when read
BC$83.59 · Jun 21, 2026
WHR$38.86 · Jun 22, 2026
Next week
BC$85.26 (+2.0%)
WHR$38 (−2.2%)
Next month
BC$86.09 (+3.0%)
WHR$36.50 (−6.1%)
Next year
BC$85.68 (+2.5%)
WHR$35 (−9.9%)
The numbers
Key numbers
Brunswick
Whirlpool
Market Cap
BC$5.4B
WHR$2.6B
P / E Ratio
BC—
WHR15.5
Rev. Growth
BC+8.3%
WHR-3.6%
Net Margin
BC-2.5%
WHR+1.1%
Debt / Equity
BC1.43
WHR1.71
Dividend Yield
BC1.6%
WHR10.4%
Beta
BC1.32
WHR1.13
52-Wk Range
BC$54 – $90
WHR$38 – $112
The argument
The case for and against
Every call has a case against it. Here are both sides, for each stock.
Brunswick BC
The case for
- The stock has demonstrated strong positive price momentum over the past month and year.
- Revenue continues to grow at a moderate pace.
The case against
- The company is currently unprofitable, with negative earnings per share and net margins.
- A relatively high debt-to-equity ratio indicates significant financial leverage.
Whirlpool WHR
The case for
- After a steep price drop, the stock trades at a modest P/E ratio of 15.5, which could attract value investors.
- The company remains profitable on a trailing basis, with earnings of $2.97 per share.
The case against
- Sales are shrinking, with revenue declining by 3.6% over the last year.
- The stock is in a severe downtrend, currently trading at its lowest point in the past 52 weeks.
Tickerday's reads are educational analysis, the same for everyone, not financial advice. Brunswick was read on Jun 21, 2026 and Whirlpool on Jun 22, 2026; each one's page has the full forecast.
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Called it. Then it happened.
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Palantir Technologies Inc
+52.3%
✓Called it
We said Buy at $122.33 on Jul 30. A month later the price was $186.29.
Graded Aug 28 at the closing price
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